The world market is growing bigger day by day and the world in our home is constricting to smaller sizes. From bog PC’s to laptops, to palmtops, to tablets, to mobile phones – technology had its own beautiful journey. One mobile phone is capable of connecting Nagercoil to New Jersey. There are so many apps in a mobile phone to ease the life of people that even when one remains stuck in a room, there are so many things to do and learn. Therefore, mobile phones are today’s smartest tool if you want to create the correct brand awareness.
Provides more value to customers: When you create a mobile app for your company, it becomes more accessible to the customers and they get a personal vibe from the brand. And once they feel like that they would love to shop with you more and more. You have to lure the customers with rewards and points through the mobile app. For example, if you are a company dealing with cake delivery, offer your customers weekend offers, or special discount on midnight deliveries only when the order is placed via cake online delivery app.
Stronger Brand Awareness: Mobile apps offers more awareness of the brand among customers by communicating with them on a regular basis. Through your app, you can demonstrate your consumers that why should they trust you. Your ads and freebies would always be there to attract customers and define your company but with the app you can go a notch higher.
Connect Better With Consumers: Communication between your company and consumers is not limited to face to face communication between the sales executive and a buyer or a telephonic conversation between your Customer Care Executive and the customer. There are millions of mobile phone users and that’s why to connect to each one of them mobile app would be the smartest move. Rather than a sales or customer care executive, a mobile app can be a better guide to a consumer because it would be the same in everyone’s phone. But one sales representative would be different to everyone and as per his/her state of mind his performance may alter.
More Profit: The market research is depicting a happier profit figure with mobile apps. As per Techcrunch.com, 35.4% of Black Friday sales last year were completed on mobile devices. It is not possible every time to open a laptop or PC and place an order. Especially, when people are travelling in train or bus, they may just login to your app and place an order. May be the person was not in a mindset to place an order but just to cut the boredom of the journey, he finds an interesting flower gift app and to woo his girlfriend places an order.