Promotional activity can be such a hassle. You probably won’t have to think too long to recall examples of ads that got so caught up in their own stories that the brand itself failed to make an impact on you. It can be difficult to balance the acts of promoting one’s brand and making a sincere attempt to connect with audiences.
That’s why wearable brands have always been such a hit with marketers, as well as small time entrepreneurs. Whether you’re in the clothing business or technology, making your products wearable is a sure-fire way to garner some visibility. Let’s take a look at some of the advantages of these.
Why do customers choose to buy branded products? Because they come across as more trustworthy, perhaps? Or brand identities somehow manage to relate to those customers? If it’s the latter, then your brand will greatly benefit from being wearable. Customers often see brands as extensions of themselves. As such, they’re often expressing their own personalities while utilising a wearable brand. Say they purchase some sort of branded promotional clothing. They then become more likely to wear that clothing at every opportunity they get in order to show it off, hence garnering more visibility for the brand.
It becomes a talking point for others
When a customer buys a Louis Vuitton bag and wears it to a party, they’re likely to encounter other guests who comment on the bag. This has the effect of creating further hype for the Louis Vuitton brand. The guests are likely to remember that brand more clearly than others, and the next time they go shopping, there’s a higher chance that they reach for an LV bag.
You can even promote your retail stores this way
Lots of stores have their employees wear a branded uniform of sorts. These branded garments serve to unite the staffing team, so that everyone feels like they’re part of the same thing. When employees wear their own clothes to work, it results in a non-cohesive environment. Matching shirts on employees makes them easier to identify. It also allows you to demonstrate your unique corporate culture: if you want to develop a casual and fun atmosphere, use branded tees. If the company’s all about professionalism, brand a polo shirt.
Plus, branded clothing creates a sense of interest in the company, especially if the apparel is visually arresting. An interesting design or fun phrase will cause people to wonder about the company and ask questions about what it’s about. And once you gain a fan base, it gives your customers a way to share their love and enthusiasm about the company. Branded apparel makes for excellent giveaways, especially if the shirt has been designed with more flair. It’ll create some excitement among your customers to wear the item, and you should get some free word-of-mouth hype when they upload pictures on social media. You could also sell branded clothing and let your loyal customers become unofficial ambassadors for your brand.