These days, when people want to search for a lawyer, they just type in their respective city or state with the words ‘car accident lawyer’ and most probably, they’ll only click through the ones that appear on the first page. The fact is, those who get on the top page are high authority websites and has high authority on Google.
That is why you have to invest in SEO and other vital marketing strategies to stand out from the rest of the competition. Here is your essential guide to marketing your auto accident firm.
- Build a website that’s high quality
Google knows if you have a high-quality site or not. Therefore, it’s crucial to organize everything more user-friendly for your reader. Make separate pages for every lawyer, every area of practice or type of lawsuit. Note also that client testimonials are kept on a separate page as well. That way, not only will it drastically improve the overall user experience of the reader, but it will look aesthetically pleasing to the eyes as well. If you have a great website working for you, readers and potential clients’ trust will likely increase.
- Come up with consistent and compelling content
Google favors those who regularly make new content as well as update old ones. Therefore, periodically curate articles, and blogs and other useful content that can be of value to your readers. Another tip is by using targeted keywords for your posts. These keywords are usually specific phrases or terms that clients search. Some reputable keyword search tools are available out there in the market like SEMrush, Ahrefs, and KWfinder.
- Link building
Google’s algorithm is incredibly complex, but a factor that can boost up your search ranking is link building. The process itself is simple. Other websites publish content with a link back to your site. If high authority websites link you back, then that is where steady, consistent, organic traffic comes in.
- Be a pro at social media marketing
One of the mistakes other people make is underestimating the power of social media. Did you ever wonder why successful businesses and law firms out there have social media accounts like Facebook and Twitter? It’s because you can better engage and connect with your audience more through these mediums. You can link to a blog post there just in case your readers missed it. Furthermore, it makes you relate to people at a more personal level. Seeing you as a person with authority, over time, they will trust you more, and these same readers will convert into valuable clients.
- Make use of email marketing
Chances are, people won’t sign up for every site’s newsletter. People receive hundreds of emails a day and might not want another one to add to their list. However, email marketing is crucial because it has the potential to attract more leads and convert more sales. So, how do you make people sign up for your email list? Offer them a freebie that is of value to them like a free consultation, free webinars, discount on your services, free e-book, etc.
By carefully applying these principles on how to market your auto accident firm, you’ll likely be bringing in more clients. Furthermore, if you want to talk to an experienced car accident attorney, click here.