The marketing pattern is constantly changing due to emerging technologies. So, it is hard to keep up with the pace. However, to compete with the marketers, you need to ahead of the curve so that you can take the advantages of new marketing opportunities.
The aim of Digital Marketing should be such that one can acquire the maximum number of new leads while spending the least amount of money. It’s tough to do so. But following the new trends can help you in making a brand reputation in the market.
Here are a few trends to keep in mind.
* Artificial Intelligence
The artificial intelligence has taken a vital role in last year and it continues to be on trend this year. AI can be used to drive customer conversions by interpreting the behavior of the lead. It can predict the customer behavior like what the customer wants to buy next which will ultimately help in driving conversion.
Consumers prefer video over the text as videos tell more compelling stories. Video on the landing page and sale page can help in increasing conversion. It could be anything i.e. a Facebook live video, YouTube live video etc. Always try to produce high-quality video content for your prospects and customers.
The organic traffic from Search Engine Optimization is the best source of web traffic to the website. There are lots of factors which are involved in ranking your website. Google looks for various reviews like Google Reviews, Facebook Review, and Yelp Reviews while ranking your website.
A huge number of people check reviews online before purchasing any products. A positive review helps them in making the decision easy.
* Voice Search
It’s estimated that by 2020, over 50% of search queries will be voice-based. It will take over the text-based queries as the voice recognition algorithm has been improved. So, it has gained its popularity.
Many of the search results are provided by the snippets features when optimizing for voice search.
A large number of people are accessing the internet using mobile phones. So, Mobile will continue to be the top priority for marketers for the years to come. It can help you in engaging your prospects and customers. Make your website responsive so that it can be view same when opened in different devices.
So, these are some of the strategies which can be used in 2018 to grow the productivity of the business.
When you have the zeal to stay updated with all the latest trends in this field, you can build a meaningful career in the digital marketing. To find the best opportunities regarding jobs in this sector, you can rely on Monster Philippines which is a great platform to find jobs. It offers the greatest coverage of employment opportunities to the candidate who is looking for Philippines job vacancies. To avail this source, you have to create your profile by providing all the requisite details which include your name, contact information, qualification, key skills, and many others.
Pragyan Prabha is a technical writer first and an engineer second. She writes all sorts of articles related to technology.